3 UX / UI wins
PROJECT 1: Feldenkrais Berlin — Website UX & Strategy Boost
Duration: 10 months
Role: Freelance UX/UI Designer
Client: Private practice in Berlin
The situation: A Berlin-based Feldenkrais & osteopathy practice had a website — but not the bookings to match (they were about to close). People landed, got confused, and left.
The mess
- Messaging, branding, and website structure weren’t communicating value. - Users dropped off before booking appointments. - Limited time, platform constraints (Squarespace & Doctolib), legal and payment requirements.
The fix
- Restructured navigation and content to answer first-time patient questions clearly. - Simplified booking & payment flows using Doctolib integration. - Applied warm, relatable visuals and tone to build trust and showcase Dore’s expertise.
The result
- From 1–2 appointments biweekly → fully booked schedule. - Clearer messaging and trust-building increased patient engagement. - Mobile-friendly, skimmable content; SEO improvements; newsletter & blog optimised for ongoing patient engagement.
PROJECT 2: Smart Parking — Research & Strategy that Replaced Guesswork
Duration: 3 months
Role: Freelance UX Researcher & Strategist
Client: Collaboration with vilotaXperience for Germany-based parking service (NDA)
The situation: The product worked. The infrastructure existed.
What was missing was clarity.
The team didn’t fully know who their users were, what actually drove trust and usage, or which problems were worth solving next. They planned to scale up and too many decisions were based on assumptions. That's an expensive way to grow.
The brains behind it
I led the research from the ground up — before a single question was written. - Nailed the strategy first: I mapped out the entire parking journey to catch any "blind spots" and made sure we knew exactly which business questions we were trying to answer. - Built a feedback tool people actually wanted to finish: I designed a massive, 40-question deep dive, but I made it feel like a quick WhatsApp chat rather than a boring form so we could get honest, high-quality answers. - Turned data into a story: Instead of just dumping results, I translated the feedback into clear, actionable insights and walked the stakeholders through what the data actually meant for our next move.
What actually moved
- Stopped the guesswork: Validated the business model so we could finally scale with confidence instead of "gut feelings." - Cut the friction: Fixed the UX issues that were driving support calls and stalling our conversion rates. - Aligned the team: Everyone finally agrees on what users actually care about—and what they’re just ignoring.
PROJECT 3: Utopia OS — Designing a Decentralized, Human-Centered Platform
Duration: 4 months
Role: Strategy & UX Direction
Company: Utopia OS
What is Utopia OS
Utopia OS is a decentralized, open-source platform built to help people connect with local resources, events, and like-minded humans. The idea is simple: get people out of their bubbles and back into real life — using a playful, map-based, gamified experience.
The Goal
The landing page was meant to help the team pitch the idea, gain early support, and attract contributors for an open-source, non-profit project. Not cold tech. Not crypto vibes.
More like a warm hug that makes you want to be part of it.
Research & getting the big picture
- Looked into decentralized platforms, community tools, and open-source projects - Defined who this is really for, what they care about, and what might hold them back - Focused a lot on the emotional side: trust, motivation, and why someone would actually join
Strategy & tone
- Helped shape the core idea and message behind Utopia OS - Defined how it should sound and feel: hopeful, warm, grounded, and human - Set the foundation for the experience before jumping into visuals
Design & handoff
- Designed the landing page and handed it all off to developers in a way that was easy to follow - Built everything using a component library to keep things clean, consistent, and easy to scale - Set up reusable components and interaction states